Coca-Cola & The Hunger Games: Catching Fire
It's time for a Coke.
Coca-Cola asked us to pitch for a promotional project they were doing with Lionsgate's The Hunger Games: Catching Fire.
I came up with an idea called Cornucopia Countdown, that used the idea of a clock from The Hunger Games: Catching Fire arena. A time based engagement, different activations unlock based on the time the user visited the site.
The site was going to piggyback on the "AHH" campaign, which was about many simple engagements. Activations included the ability to sponsor someone by sending them a Coke, an instant win game, trivia, and a matching game. A visualizer would show each Coke sent, which also carried through a parachute theme from the film.
The site components also tied into in-theater components with an augmented reality instant win and a Thirsty Games Booth where theater goers could put themselves into a scene from the movie. Real-time trivia would play before the film and tie back to the trivia version on the mobile/desktop.
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