Finding The Balance

A redesign of Comcast.com was a daunting task. Beyond the final copy deck that was hundreds of pages, the site itself was multifaceted in purpose, from providing information on different plans to giving the brand a tone and feel that was different from its competitors. A lot went into the crafting of the content for the site. Many new technologies were being offered and they had to explained using language that was friendly and informative while still maintaining the cutting edge feel Comcast was bringing to its customers.

Click on the image below to view the gallery screenshots.

TO NAVIGATE: use the arrow below the image or your left and right arrow keys to navigate through the ads.