Ferrari World Abu Dhabi Interactive Experiences

Experiencing a legend.

For Ferrari World Abu Dhabi--the world's largest indoor theme park--I was part of the team that crafted the story to tell the rich history of Ferrari through beautiful, completely immersive experiences that engaged all five senses.

The result captured Ferrari from every facet, from its first cars to the magnificent roar of a Ferrari engine. With interactive media displays like the History Gallery, the F1 Racing experience, and the Technology Transfer, visitors could connect to Ferrari's legendary product in a myriad of captivating ways.

Touch screen kiosks were placed in galleries throughout sections of the theme park, displaying over 70 years of Ferrari's racing history, detailed specifications, 3D renders, photos and video of over 150 Ferrari models.

A multi-user touchscreen media wall in the History Gallery allowed visitors to dive into Ferrari at their own pace. Ferrari's storied past was recreated with documentary segments about the cars, designers, drivers and races that made Ferrari famous, backed by original music scores, completely immersing the viewer in a one of a kind visual experience.

Skill Sets:

  • Concepting
  • Working with Cross-Functional Teams
  • Copywriting

Awards & Recognition:

+ 2011 American Graphic Design Awards
+ 2011 Atlanta Addy Awards - Silver ADDY® Award - Interactive Multimedia
+ 2011 Hermes - Platinum Award


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Ferrari World Abu Dhabi



Ferrari World Abu Dhabi

Watch how the experience unfolds:


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi


Ferrari World Abu Dhabi