McCormick Gourmet Website Redesign

Adding spice and passion.

Our client wanted to redesign into a compelling online experience with rich content that inspires those with a passion for gourmet cooking and living.

Our strategy was to highlight the end result--special experiences in life with family and friends. The content of the site fueled the excitement of exploring flavor and developing culinary masterpieces in the kitchen, while aiding in the planning and creation of perfect moments food brings.

The result is a site that not only helps users with recipes and cooking techniques, but inspires with seasonal and ingredient-themed menus around McCormick Gourmet herbs and spices for social gatherings and parties.

It included an update to the "Life of Spice" application, videos from renowned chefs, and new "Flavor Forecast" suggesting in-season spices and recipes. The user experience design focused on improving the site flow and making it an easy-to-use resource, while copy enhanced the overall tone and branding experience. You can see the live site here.

Skill Sets:

  • Concept Development
  • Copywriting
  • Website Development

Awards & Recognition:

+ 2011 WebAwards for Outstanding Website
+ 2011 Hermes Creative Award - Gold - Website Overall
+ 2011 AiMA Award - "Most Effective Use Of A Website"
+ 2011 IAC Award - Best Consumer Goods Website

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Main page


Themed Menus

Chocolate Indulgence Party Menu

Tuscan Party Menu

Recipe Detail

Cooking Videos


The LIfe of Spice