Iced Coffee In The Winter

Dunkin' Donuts wanted to promote Iced Coffee in the winter, with positioning of "a refreshing energy boost". We looked to the animal kingdom for inspiraiton.

A Guy In A Penguin Suit

It was clear that penguins have more fun and energy than anyone or anything in the arctic circles. Since we didn't have the CGI budget to create an iced coffee drinking penguin, we did the next best thing--a guy in a penguin suit. Penguin Suit Guy appears in video shorts at unexpected locations (like yoga class and on the slopes) offering free iced coffee and interviewing everyday folks about what they are drinkin' and why.

Millions Of Impressions & Shares

The videos were released on Facebook and Youtube, twice weekly for a month, and with no supporting media buy or seeding,they achieved millions of impressions likes and shares.

Awards & Recognition:

2011 MITX Finalist: Video

Watch the videos.

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