In 2010, we helped bring The U.S. Fund for UNICEF's Trick-or-Treat for UNICEF to life in the social and mobile space for its 60th celebration. We were tasked with creating apps for the iPhone/iTouch and Facebook that were fun, functional and educational tools that parents and kids alike could use to participate in the Trick-or-Treat for UNICEF program no matter where they were.
Make An App With Legs
The apps were designed with a strategy of giving supporters a simple way to connect to the brand on a frequent basis, to get involved in campaigns, make donations to emergency situations and enjoy edu-tainment. Both the iPhone and Facebook apps provided a holistic look and feel for the campaign, as well as a long-term solution for the brand, built with sharing and scale in mind.
Share My Pumpkin
A large number of people downloaded the app and continue to use it today. The Facebook app was also a success, and throughout the promotional period leading up to Trick-Or-Treat, fans posted their pumpkin creations on the UNICEF USA wall, and the best ones were then reshared to the community. Pumpkins continue to be created after the Halloween season.
Click on the image below to view the gallery.
TO NAVIGATE: use the arrow below the image or your left and right arrow keys to navigate through the ads.
