Au Bon Pain

New Coffee Roasts Fall Campaign

As Au Bon Pain rolled out new and improved coffee roasts, the brand needed a way to communicate the news to its guests.

Through messaging on coffee sleeves, social media, flyers, and more we effectively increased awareness about the new roasts with minimal media spend. Using a hashtag on all pieces we tied together the campaign on social media with a simple contest asking fans to tell us what they thought of the new roasts for a chance to win weekly.

Skill Sets:

  • Strategy & Concept Development
  • Creative Direction
  • Presentation
  • Copywriting
  • Social Media
  • Design & Production Oversight

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Hot Coffee Sleeves

Hot Coffee T-shirts

Social Media hot coffee contest and #ABPhotcoffee hashtag use by fans increased visibility of new roast news across feeds on Facebook, Twitter & Instagram.

Best thing to drink when falling asleep at work! ☕️😴 #ABPhotcoffee #coffee #fallingalseepatwork #wakeup #caffeine

A photo posted by Alison Zaniewski (@alisonzaniewski) on

Hot Coffee Flyers

Hot Coffee Day Email