Au Bon Pain
Holiday 2014 Campaign
Each year, Au Bon Pain creates special packaging for the holiday event.
This was the first event where I introduced concepting to the process. The theme for the holiday event was "Get Merry". The goal was to celebrate the holidays with the mission for everyone to "Get Merry", creating a playful platform for communications across all channels and allows for the food and ABP to be the cause for getting (and giving) merry.
The "Get Merry" theme is represented by white stars on a metallic silver background and carried in language and look through hot coffee and soup cups (which had been red for the prior 4 years), gift card design, window clings, POP, email, social media, silver packaging accents, and the corporate holiday card.
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