*Melding smart concepts and engaging copy to provide creative solutions*

Finding balance.
Finding the balance between creativity and communicating a message is key to successful advertising. My philosophy is you must engage the consumer and make the ad interesting to them. By doing so, you avoid being lost among the vast amounts of clutter they see every day. And with devices like DVRs, it has become essential to make the ad strike a chord with the target; be it emotional, rational, or a combination of the two. Creating ads that stand out and connect to the consumer is key to every project that I get a chance to work on. Contact me.

About me.
For the last few years I've done work for some of the top names in advertising. I have 8+ years experience and a background that includes nearly every media and a wide variety of clients/categories. I'm low-ego, high energy, equally able to work as a team or on my own, and ready to take on any challenge. Check out the work. Samples include print, radio, taglines, web and TV storyboards.

Most recent work:
@Mullen: Sealy website interactive tool, Stearns & Foster site redesign, NASCAR RacePoints web copy and email, Magazine Publishers of America banner ads, and MOTT OLA and email.
@Prospectiv: Create compelling copy for lead generation components for top brands like Maybelline, P&G, and GSK as well as for Prospectiv's web properties (Eversave.com and Healthier.com) using OLA, email and other interactive elements. Also work on taglines and concepts for new site, create site content (articles, tips, etc) and corporate marketing.
@Direct Federal: Copywriting for their corporate site redesign (not yet live) as well as for their new non-profit website, Young Women Leaders of Tomorrow.
@Pohly Co: Work together with Beam Interactive to completely redo the entire Comcast.com website.
@Manasian: Taglines and print ads for Cedar Point Communications as well as print and DM for Polaroid.
@White Rhino: Come up with a concept and write copy for a series of brochures for UNICCO which each talked to a different segment they service.

Ad obsessed.
I love what I do. And I'd love a chance to do it for you too. I eat, breathe, sleep, and even dream about creating ads. In fact, I have a blog to keep up with ad news and new campaigns as well as writing for AdLand, an online international ad mag & virtual adgrunt watercooler.

What I can do for you.
From taglines to radio, I create solid concepts and write copy to connect with the consumer and solve the client's problem. Whether that problem is communicating a new product or just reinforcing brand messaging, my copy and concepts will catch attention of the target. I am more than just a copywriter, I'm a creative problem solver. For more see my resume.