Creating tools to make a difference.

For the The U.S. Fund for UNICEF's 60th Trick-or-Treat for UNICEF celebration, the brand asked us to pitch them an app around Halloween. But Halloween is once a year, and an app is forever. So, we not only helped bring the Trick-or-Treat experience to life in social media and mobile for the first time for the brand, we also created (and sold in) a borader platform for messaging that could encompass all their annual campaigns and more.

The app was designed with a strategy of giving supporters a simple way to connect to the brand on a frequent basis, to get involved in campaigns (like Trick-or-Treat), make donations to emergency situations, and enjoy edu-tainment. Both the iPhone and Facebook apps provided a holistic look and feel for the campaign, as well as a long-term solution for the brand, built with sharing and scale in mind.

Features included:
· Virtually carve and decorate your Jack-o-Lantern with different design tools—from carving shapes, stickers, backgrounds, and more. People created 1000s of pumpkins and used the carving tool over and over again.
· Light up and share your finished design with your friends via email and Facebook.
· Print your design and use it as stencil to inspire actual pumpkin carving in the real world. Over 32% saved or printed their pumpkin as a stencil.
· Virtual "Trick-or-Treat" SMS tool that allows you participate in Trick-or-Treat for UNICEF virtually by texting your contacts.
· News feed with information from UNICEF's Fieldnotes blog directly to your phone.
· Set up push alerts to be notified instantly no matter where you are of global emergencies as they happen.
· Donate to UNICEF directly from your iPhone/iTouch and Facebook.

Skill Sets:

  • Pitch
  • Creative Lead
  • Strategy & Concept Development
  • Creative Direction
  • Presentation
  • Copywriting
  • Social Media
  • Online Advertising
  • Design & Production Oversight
  • User Experience

Buzz On The UNICEF app:

+ Eight iPhone apps for Trick-Or-Treaters of All Ages
+ UNICEF Ties Donations, Games Together Via Mobile App

Want to know more? Click to make contact.

Want to see more projects? Click for more work.

Click on an image below to view it larger.

Trick-Or-Treat For UNICEF

Trick-Or-Treat Mobile App Screens

Trick-Or-Treat Mobile: App flow

TOT: Examples of pumpkin carving stencil created through app to turn digital design into a a real world design.

Trick-Or-Treat: People shared their jack-o-lantern creations on Facebook.

Trick-Or-Treat FB App

Trick-Or-Treat Banner Ads

Banner Ad

Watch how the Trick-Or-Treat iPhone experience unfolds: