Associate Creative Director/Copywriter
I love what I do. My job is fun. And, that makes me lucky.
Bitten by the ad bug, I began over 12 years ago in the traditional ad world doing broadcast and print, but also got my feet wet in digital near its introduction to the advertising world (remember 15k gif banner ads?). Over the years dabbling back and forth between the two, has helped me to bring traditional philosophies into the digital work I do (e.g. branding) and giving it more depth and breadth. The vehicles for delivering a message change, but the premise behind it remains the same.
I'm curious. I taught myself HTML, CSS and CS products because I wanted to know how they worked. The way in which all facets of the business come together and affect each other interests me, from creative to analytics. Through my contributions to Adland.tv, on my own blog and in my social networks, I'm steeped in the latest and greatest going on in the ad and tech worlds. I have a wide range of interests and am always looking to learn--and to apply it to my work.
Digital is evolving daily and my goal is to create innovative and exciting engagements, such as Unfreeze It and Create Dunkin's Next Donut, that bring clients success. In the end, "The idea's the thing."
THE WORK
Our idea was brand-new for the brand. Users controlled what happened in a live, real-world environment with a daily game of chance called "Unfreeze It" through a Facebook application. A frozen cup of Mountain Dew Coolatta was frozen in the center of a block of ice in the real world and through the app, fans would virtually control a real water gun to free the cup for a chance to win. The apparatus (gun, design, etc), app and streaming video was completely built in-house by Studiocom.
See more of the work.AWARDS & RECOGNITION
2011 MITX Awards Finalist:
- Consumer Goods - Dunkin' Donuts Unfreeze It
- Games & Branded Entertainment - Dunkin' Donuts Unfreeze It
- Rich Media - Swing For The Fences with the Boston Red Sox & Dunkin'
- Video - Dunkin' Donuts Penguin Suit Guy
- Innovative Use of Social Strategies - Dunkin' Donuts Social
2011 Hatch Awards:
- Merit - Social Media - Dunkin' Donuts Unfreeze It
2011 WebAwards:
- Outstanding Website - McCormick Gourmet Website Redesign
2011 Hermes Award:
- Gold - Website Overall - McCormick Gourmet Website Redesign
2011 AiMA Award:
- "Most Effective Use Of A Website" - McCormick Website Redesign
2011 IAC Award:
- Best Consumer Goods Website - McCormick Gourmet Website Redesign
2010 MITX Awards Winner:
- Social Influence Applications for Dunkin' Donuts Facebook Brand Page
2010 MITX Awards Finalist:
- Social Media Strategies & Consumer Goods: Create Dunkin's Next Donut 2010
- Branded Content: Maurice the Talking Espresso Bean
- Best Cross Media Campaign: Keep It Coolatta 2: Flavor Boogaloo
2010 Hatch Awards:
- Social Media: Dunkin' Donuts - Create Dunkin's Next Donut & Maurice The Talking Espresso Bean
- Rich Media: Dunkin' Donuts - Carve Your Own Pumpkin
- Websites: Dunkin' Donuts - Create Dunkin's Next Donut
2009 MITX Awards Winner:
- Best Cross Media Award for Dunkin' Donuts - Create Dunkin's Next Donut
2009 MITX Awards Finalist:
- Rich Internet Application - Dunkin' Run
2009 Adobe Site of the Day:
- Create Dunkin's Next Donut