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Maurice The Espresso Bean
Maurice
Unicef iPhone App
Unicef
Create Dunkin's Next Donut
CDND
Coca-Cola
Coca-Cola
BMO Harris Bank
BMHarris Bank
McCormick Gourmet Site
McCormick Gourmet Redesign
Unfreeze It
Unfreeze It
Citizens Bank
Citizens Bank
World of Keurig
Keurig
Video
Web Videos
DD Perks
DDPerks
Dunkin' Donuts Social
DD Social
Banner Ads
Banners
Older Work: Radio, Print, OOH
Older Work












 

Creative StrategyCREATIVE STRATEGY

Creative without solid strategy can never be effective. My role in the strategy process has included the following:

  • Brand research & positioning
  • Business goals & requirements
  • Competitive analysis
  • Creative strategic planning
  • Content Strategy
  • New business strategy/presentations
  • Integrated strategy

 

Creative DevelopmentCREATIVE DEVELOPMENT

I have over 15 years expereince building digital and traditional creative campaigns, branding, and marketing, such as:

  • Digital, traditional & integrated campaigns
  • Creative presentations
  • Copy, storyboards/scripts & ux flows
  • Selection of illustrators, directors, voice talent, etc
  • Lead record sessions, video shoots & photo shoots
  • Creative direction & art direction
  • Cross-discipline management and integration

 

Creative Management CREATIVE MANAGEMENT

As a creative lead, my management style is one that encourages continual learning, creative exploration, dedication, and results. I have experience:

  • Managing teams of ACDs, art directors, copywriters, desginers, & illustrators across offices in US and overseas
  • Estimation for project planning & budgeting
  • Performing annual reviews & mentorship
  • Collaboration with cross-fuctional teams
  • Leading creative team coordination & time-management